When we first started posting our literary perfume videos on TikTok and Instagram, I was both excited and nervous. I wanted to see if people outside our local market would care about connecting with classics through scent.

I filmed short reels showing the process of mixing essential oils for Pride and Prejudice, packaging the bottles, and writing story cards to match each scent. I experimented with trending sounds while adding our own aesthetic, hoping to capture the attention of young readers scrolling late at night.

Soon, we began receiving comments like, “This is such a cool way to experience books!” and “Can you make one for Little Women?” These interactions were more than likes; they were proof that the idea resonated with people. We tracked views, saves, and comments, noting which videos led viewers to click on our Shopify store.

We learned that videos showing the behind-the-scenes process had higher engagement, while aesthetic bottle shots drove more website clicks. I also realized that sharing the story behind each perfume helped people understand why it was worth purchasing, turning views into real sales.

Using TikTok and Instagram taught me that building a brand requires more than a product; it requires telling a story that people can connect with, share, and support. For Scented Pages Workshop, social media became our bridge from a local idea to a growing online community, showing me how creativity and data can work together to drive real-world impact.