After our first market event, we realized that to share our literary scents with more young readers, we needed to build an online presence. This led me to Shopify, where I began designing Scented Pages Workshop’s digital home.

Learning to build an e-commerce site was a crash course in design, pricing, and customer experience. I experimented with different layouts, product photography, and color schemes, ensuring that each element reflected the feeling of our scents and stories. We designed a clear structure: product listings with story cards, checkout flows, and confirmation emails that included a thank-you note from our team.

Pricing was another key challenge. I calculated our cost per unit, including oils, alcohol, bottles, packaging, and shipping. I learned about gross margins, shipping rates across Canada and the US, and how to integrate these into our pricing while remaining accessible to young buyers.

We launched the Shopify store alongside our Instagram and TikTok campaigns, testing which reels drove the most traffic and how many views converted into actual sales. I tracked these using Google Analytics and Shopify’s dashboard, learning to interpret clickthrough rates and conversion percentages.

One of the most rewarding moments was receiving our first online order from a reader in Toronto who found us on TikTok and wanted to feel connected to Pride and Prejudice in a new way.

Building this online store wasn’t just about sales; it was about learning how to scale a creative idea into something real, measurable, and impactful, while staying true to the mission of making classics accessible to youth through scent.