At Scented Pages Workshop, we believe in creating with, not just for, our community. Early on, we invited customers to participate in the creative process by voting on scent names, suggesting classic books for inspiration, and testing prototype scents.

One of our most successful initiatives was launching an Instagram poll asking our followers which classic book they wanted to see next. The overwhelming choice was Little Women, which led us to create a warm, comforting scent inspired by Jo March’s spirit and the cozy family scenes of the story.

We also began offering small sample kits at markets, asking customers to try different blends and provide feedback on their favorites. This input helped us fine-tune scent strengths and combinations, making our products more aligned with what people actually want.

Through this co-creation approach, our customers became part of our brand’s story. They shared their experiences with our scents on social media, helping us grow organically while building a supportive community around our mission.

This process taught me that innovation is not just about ideas from the top down; it’s about engaging people and creating together. It also helped me develop leadership and communication skills, as I learned to listen carefully, evaluate feedback, and make decisions that balanced creative vision with customer preferences.

Building Scented Pages Workshop with our community has shown me the power of shared creation, making our products—and our mission—more meaningful.